Dyson Case Study

Client Overview

Dyson, a global leader in innovative home appliances and technology, faced high-demand hiring needs for part-time retail employees across the U.S. and Canada. Their previous agency partner struggled to meet hiring KPIs and deliver quality candidates, creating a need for a more reliable and responsive recruitment solution.

Challenge

Dyson required a talent partner capable of consistently filling high volumes of part-time, weekend retail roles while maintaining quality standards. The challenge was to deliver quick turnarounds and meet Dyson’s evolving staffing needs in a fast-paced retail environment.

Solution: Customized High-Volume Hiring Model

Sustainable Talent implemented a high-volume hiring model that catered specifically to Dyson’s needs, focusing on quality, speed, and seamless integration with Dyson’s internal processes. Key components of the solution included:

1. Comprehensive Sourcing Strategies: Leveraged multiple sourcing platforms such as ATS, Indeed Sponsored Ads, ZipRecruiter, social media, and college/university outreach to build a robust candidate pipeline across diverse locations.
2. Rigorous Quality Standards: Maintained high standards in candidate selection, ensuring each hire met Dyson’s requirements and culture fit. Sustainable Talent implemented structured interview processes and pre-screening protocols.
3. Collaborative Partnership: Worked as an extension of Dyson’s team, providing daily updates and collaborating closely with HR and hiring managers to stay aligned with recruitment targets and goals.

Results

• Cost Savings: Achieved a 19% reduction in recruiting costs by optimizing recruitment processes and reducing the average cost per hire.
• Reduced Time-to-Fill: In 2019, Sustainable Talent reduced time-to-fill from 30 days to 22 days, accelerating Dyson’s ability to onboard talent.
• High Percentage Staffed: Sustainable Talent consistently staffed an average of 94.5% of positions, ensuring Dyson’s stores had the necessary personnel for peak operations.
• Total Hires: Over two years, Sustainable Talent successfully placed 466 employees across Dyson’s U.S. and Canadian locations.

Client Feedback

“Since day one, Sustainable Talent has been able to integrate seamlessly into our business and have developed a deep understanding of our fast-paced and ever-changing environment. Our environment is unique, and it is not for everyone. We are so fortunate to have found a partner who understands this and consistently recruits the right people into the company. I would highly recommend Sustainable Talent to any company looking for a trusted recruitment partner.”
—Lindsay Lamarr, Sr. Talent Acquisition Manager ‍

“Sustainable Talent far exceeded every expectation - not just by my standards but according to the whole team. Simply put: Dyson was more successful because of Sustainable Talent.”
—Sheri Bernal, Dyson CHRO

Impact for Future Partnerships

This case study underscores Sustainable Talent’s expertise in high-volume, high-quality recruitment. By leveraging a flexible, collaborative model, Sustainable Talent helped Dyson maintain consistent staffing levels, reduce time-to-fill, and achieve significant cost savings. This partnership model serves as a successful framework for companies needing efficient, high-volume hiring solutions.

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